By now you may have heard our big secret – we’re opening our first retail space here in New York! In DUMBO, Brooklyn, to be exact.

The FEED Shop & Café has always been a dream of ours as a brand—a way to bring our mission to life in a physical way—so we’re thrilled to share the details with you as this long-anticipated project comes together before our eyes.

Consistent with everything we do at FEED, this store will give back. Every in-store purchase, from the coffee and nibbles to the products, will donate meals to children and families in need. The one-of-a-kind feature we are most excited about is the meal ticker. Knowing the goal was to showcase in a physical way each customer’s impact, Lauren pulled inspiration from an old train station flap display to design this custom piece.

This store is truly a dream come true for our team. We can’t wait to meet you—our incredible community of change-makers—over coffee (draft latte anyone?), sweets and good-for-the-world shopping. Drumroll please…we officially open our doors at 55 Water St. on May 3rd!

Stay tuned for more details while we’re hard at work putting the finishing touches on the space. And in the meantime, check out this fun feature in this week’s New York Magazine’s Best Bets.