At the FEED HQ, we view Mother's Day as a very important moment to shine a light on mother and child nutrition. Globally, lack of proper nutrition for pregnant and lactating mothers contributes to overwhelmingly high numbers of preventable health issues for both moms and their babies. We believe that no mother should ever have to wonder where the next meal is coming from--for herself or her children. That's why, in 2013, we launched the first FEED Diaper Bag with one very special and clear impact: each one sold provided a mother and her baby with micronutrients for an entire year. Since then, we've launched new diaper bag styles each season, which in turn, have provided life-saving nutrients to thousands of mamas and babies all over the world.
Why is this so important? The right nutrition for a mother during the 1,000 days between her pregnancy and her child’s second birthday is critical in ensuring the health of both mother and baby. Micronutrients are fortified food blends--partially precooked and milled cereals and soya beans, fortified with micronutrients--that ensure both moms and their babies have the necessary nutrition during this important time of development.
You can see the full diaper bag collection here.