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I don’t know about you, but January felt like three months and now February has flown by in the blink of an eye. We’ve been busy, busy; it was a difficult month for me to find time to really be present, but there were certainly a few moments that cut through the madness.
One in particular, was the launch of our limited-edition Australia Tote to help support emergency relief efforts and meals for families in need, in the wake of the ongoing bushfires. It sold out in two hours. We rushed to make more available for pre-order ... and then even more. It was one of those moments that reminds me how truly incredible our community is – and how dedicated to creating change and coming together around the issues that matter most, for our planet and for future generations.
Spring is on the horizon (somewhere) and we have so much to share with you, but for now, let's take a look back at February.
In addition to the Australia Relief Tote, we also launched a Valentine’s Day campaign and provided a school meal for every valentine you sent. In case you missed it, we provided nearly 1,200 school meals as a result! The power of love in action.
I am a big fan of our canvas styles, but all month long I've been carrying our newest leather style, the Colorblock Amelia Tote. It's so chic and different, but still so classic.
I just finished "The Great Believers" by Rebecca Makkai and could not put it down. It takes place partly in Chicago in the 80s, just as the AIDS epidemic was starting, and follows following a group of friends as they cope with this new disease and the many cultural stigmas that came along with it.
We have so much newness coming out for the spring and summer and a few bags in particular I know you'll love – I'm looking at you, day-1 FEED fans. Here's a hint: we sold it at Whole Foods... Join the waitlist to be the first to shop this new and improved version!
Happenings at FEED BK
This month at our store in Brooklyn, we celebrated Black History Month with a curation of some of my favorite of our FEED Finds, from diverse authors, makers, and brands. A few standouts, Woman of Color, by my dear friend LaTonya Yvette and some trendy earrings, by Humans Before Handles.
Ask Lauren – What would you say to someone just starting out as an entrepreneur?
Follow your gut – it is often the best guide. No one knows your business, or cares about it, as much as you do, so as long as you stay true to what you are trying to create and avoid getting too bogged down in the many nuances and nay-sayers that any entrepreneur is inevitably confronted with – you will go far.