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FEED’s longest-standing brand partner, Clarins has helped to provide over 30 million meals, through the FEED x Clarins “Gift with Purpose” program. This program, run at beauty counters around the world, turns a promotion moment into an opportunity to do a lot of good, with FEED x Clarins totes and pouches that provide school meals. Clarins’ commitment to fighting hunger and supporting the UN World Food Programme, is at the core of their business and their values as a brand.
From 2009 to 2010, Whole Foods was FEED’s first major partner, bringing the FEED mission and products to many. Together we created an exclusive reusable shopping tote that provided 100 school meals. Thanks to the scale of the partnership, with the meals raised from the sale of these totes, we were able to help feed all of the school children of Rwanda for a year, through the UN World Food Programme.
In 2013, FEED partnered with Target to create their first-ever socially-conscious designer collaboration. The collection included over 50 home and apparel items and was sold nationwide in Target stores and online. We exceeded our goal of raising 10 million meals and were able to donate 14 million meals through Feeding America.
From 2014-2018, FEED partnered with West Elm to create limited-edition home goods and hosting accessories – from beautiful wood serving pieces to mugs to exclusive FEED Supper toolkits – for the holiday hosting and gifting season. These FEED home goods were sold in West Elm stores and online.
In 2019, FEED partnered with National Geographic to create a highly-functional line of bags designed for everyday exploration and made entirely from recycled water bottles. The limited-edition collection not only helped fight childhood hunger, but fought for the planet, by turning single-use plastic waste into something durable and chic.