Our Sustainability Efforts

Since 2007, we’ve made a commitment to creating durable, functional, reusable totes and accessories, for everything from grocery shopping and running errands to vacationing, commuting, and date nights.

Our assortment has grown a lot over the years, but we’ve remained dedicated to prioritizing natural, sustainable, and certified Organic materials whenever possible.

What does like that look like – and where do we go from here?

In 2021, 74% of our assortment will be made using GOTS certified Organic cotton or rPet (recycled polyethylene terephthalate – aka, recycled plastic).

The Organic Cotton Collection

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Conventional cotton is one of the thirstiest and most-chemical intensive crops to grow. It requires a lot of pesticides and as a result, has a negative impact on the planet, as well as the people who grow it – 77 million agricultural workers suffer poisoning from pesticides each year.

Hazardous pesticides are banned in Organic cotton production, making it safer for growers.

Organic cotton uses 91% less water and is grown in crop rotation with other seeds, nurturing the soil, as opposed to conventional cotton, which is grown as a monocrop.

 

The Recycled Collection

Thoughtful, versatile, durable bags made from post-consumer plastic bottles that have been collected, cleaned, melted, and woven into fabric. Because plastic looks way better when you wear it than it does in our oceans and landfills.


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Not only does rPET create a market for recycled plastic, but it uses 59% less energy to create compared to virgin nylon.

 

Even some of the trims in our rPet bags (industry speak for things like zipper tape, woven labels, etc.) are 100% recycled polyester.

 

Durable, lightweight, wipeable and water-resistant fabric for a long life span. You’ll never want to throw these bags away, unlike the plastic bottles they were made from.

The Natural Dye Collection

Our favorite everyday cotton totes, dyed using all-natural, plant-based pigments, resulting in rich, earthy, colors that are good for the planet – and look good too. This collection is dyed by hand in India using dried Marigold flowers, dried Madder Root, and dried Indigo leaves, to create three beautiful hues.


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The textile industry is the second largest polluter of the planet. Dyeing, when using synthetic dyes, is the most polluting part of the process.

 

The natural dye process produces 50% energy savings and conserves water too. The water used in the process can be reused for irrigation, since there are no harsh chemicals.

 

The growing natural dye industry also supports local farmers and indigenous communities, creating a demand for natural waste products (like pomegranate peels and tree bark) and using plants that can be grown as secondary crops, generating additional income for farmers.

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